[ fresh observations. . . Harvested from daily life ]

_052318   .  .. ..A professional journey has many components, + only one of those exists within the office.
_052318. .   .. .  “Woe to he who checkmates his opponent at last, only to discover they have been playing cribbage.” ― Jedediah Berry, The Manual of Detection
_052118 ....         .Creativity is not some cubicle-farm minion march that practically lives to the tune of the witch's guard chant from the Wizard of Oz. That's because creative thinking cannot thrive in an environment that wants to squeeze every drop of work life from a brain battered by unqualified opinions, unnecessary meetings, and an obsession with PowerPoint and all-caps acronyms. 
Instead, creative thinking should be . . .a lifestyle. In other words, a way of seeing the world—not just as a means of employment but as a means of living. Creativity must be nurtured over time. Every day, and with care.
Like a garden.
_051618 . ...       . We live in a world where, <sarcasm>thanks</sarcasm> to smart technology, the average person doesn't t h   i          n               k as much as they REACT. People want information—quickly—and if they don't "get it" or "like it" within seconds, they 



to the next stimulus. And that's a sad state of affairs because ultimately, that mentality shifts the paradigm for the rest of the world. A new status quo, if you will. That's not acceptable to me, and it shouldn't be acceptable to you either.
That's why the goal for my work is to make people think. That type of work engages the mind, creates curiosity, and encourages FOLLOW-UP. Probably not in mere seconds, but that's the point. Because when we take the time to truly think, we LEARN + GROW. That creates a better discourse, around which a more meaningful life is created. Next thing you know, the world is a better place—even in some small way—for all of us.
​​​​​​​_051418 .       . .    .         . CURIOSITY, for the viewer,
…the best outcome a graphic designer can hope for when crafting visually creative work. It allows all things to become possible. Because if a designer isn’t curious during the creation process, great ideas will never be discovered. And if an onlooker isn’t curious, they’ll never be drawn into the final piece to explore further, which is how one discovers the valuable substance within—{posters, or book or magazine covers, et al.}
Not good for cats.
Great for VISUAL communication.
_042618 .   ..    .       .PERCEPTION & Intuition should always have a green light during the process of crafting creative work. 
That’s because perception is influenced by the people, places, & things that influenced us {which is knowledge that can’t be purchased}. And intuition?
That’s the mind’s full potential, unfiltered.
_041118 . .        .“If you love life, don’t waste time, for time is what life is made up of.” — Bruce Lee
_022718 .   ..EXPLORE. Discover the hidden gems throughout our worlds. Stumble upon—

with purpose
—the treasures buried (sometimes deep) within daily life. Allow them to reveal profound notions, through which incredible outcomes can be born.
That will be my quest.

All writing (except for quotations) © 2017-2018 Joe Blend. All rights reserved.
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