All posts tagged: cliche

Power Cliches Keep the Hive Alive | 2-oz. Read | Blog


The prepackaged aspects of contemporary society produce a misguided mirage. That’s because “follow the leader” is the name of the game, and it is a game because square pegs in square holes built a cardboard landscape. The mentality behind the mirage—let’s call it “the hive”—believes trite speak on framed mountain peaks and bold ads for fresh fads should serve as challenges—to you and for you—to “be” a “better” “you.” It preaches the notion that working harder and not smarter will give you a reason to hold your head high. It wants you to believe that the latest and greatest tomorrow is within your grasp, but only with their guidance. Sounds great, right? Well, what the hive doesn’t tell you is that they’ll own your tomorrow if you let them. If you subscribe to their future, what was once considered cookie-cutter will suddenly appear as if it’s the cream of the crop. And you’ll dream in beige. Before you know it, life becomes a bland illusion in which you’re always chasing a carrot on a stick. …