Website content is a conversation between an endeavor and its audience. It can be magic—if the writer allows it to be—because it can convey observations, perspectives, or facts in a narrative fashion that enriches the mind while supporting the message. Below is a sample of web content I wrote for WRKLFE MFG. CO.
Homepage H1 and copy: This is not an agency. This is what we call WRKLFE.
Creative thinking is timeless. In days past, necessity bred invention and that still holds true today. But creative thinking is also priceless: it must be crafted through passion and commitment, and that’s not something that holds office hours. Real creativity is a way of life. It’s what fuels powerful solutions to real-world challenges.
About section: For some, creative thinking is a 9-to-5-paycheck effort that applies a little spit and shine to weak solutions. But not us! Our work is our craft and our minds are constant sponges. That allows our brains to infuse WRKLFE output with unique expertise and priceless insight. We don’t shoehorn your project into a prefab process that favors buzzwords over brilliance. Instead, we turn off our laptops and turn on our brains: we put pen to paper so our minds can fully investigate unique angles for your project. Then, and only then, can we make interesting observations, create strong connections, and identify fresh solutions.
Team section: Robust creativity does not require a string of adjacent cubicles. What it needs is a shared passion for craft and at WRKLFE, we embrace that philosophy. With satellite studios in New Jersey, Pennsylvania, and Virginia, we work just as well remotely as we would in a shared office. Why? Because technology allows us to communicate directly and efficiently which helps us mold and merge every part of a project, as a team, in order to manufacture a successful solution.
© 2017 WRKLFE MFG. CO., with portfolio usage rights given to Joe Blend & Company, LLC.