Writing

My writing is a symphonic experience full of rich meaning.

It employs an artistic voice coupled with practical function, in order to provide real nourishment for the mind. Included below are samples of my copywriting, creative narratives, names and taglines, and haiku, alongside a few client testimonials.

And speaking of haiku . ..I included a free-verse poem I wrote, at the end of this page; although it’s not copywriting, it will appear in a collaborative print book—with more of my poetry, written to accompany a colleague’s film photography—slated for independent publication in 2021. The poem is my favorite piece of writing to date, creative communication that illuminates the magic contained within the 70s and 80s.

Creative narrative for the lifestyle blog Sweat City {subject: street food vendors}

You’re hungry. Street vendors are your only hope, but their menus are probably dwindling by the second. As your blood pressure rises, you survey your options and act on a gut-check gamble by sprinting, dodging, and dancing through the crowd until you are planted cash-first in front of what you hope is a well-stocked cart.

Ah, the mosaic of fresh aromas tells you the gamble paid off, so eat what you want because your street slalom just freed up a bunch of calories. Way to medal, my friend!

Creative copy & blog name for the CINQ Creative brand

For their About Us web page

Boring graphics and stale content fatigue minds…and in some cases, they put an audience to sleep. That means those tired patrons won’t connect with a brand and its message, which means they won’t return for more. And an audience that walks away is no longer an audience.

For their About Us web page

Our creative process is the mortar that binds our ideas and strategies, and it’s the rock around which we anchor our vast imaginations, to balance fresh thinking with sensible solutions.

For their blog CINQ Think

We’re free thinkers, not prerecorded robots. That’s why we enjoy sharing our thoughts on the dynamic world of creative communication, because fresh knowledge opens eyes and nourishes minds. CINQ Think: Better than swag, more interesting than a talking T. rex.

Blog name & introduction copy for WrkLfe Mfg. Co. {name: The Raw Materials – Our Thoughts on Concept & Craft}

As creators, we are constantly influenced by exploration and observation. And we waste nothing. That’s because our studio is always looking for ways to grow and evolve while adhering to our sturdy foundation. Frankly, we never know which resources will be perfect for a future endeavor: what isn’t used now is saved for later, and what we can use now is built into both the project and our collective thinking.

We are the WrkLfe Mfg. Co. and these are our raw materials.

Creative introduction for an article in the James Lambert Consulting blog {title: Let Fiction Guide Your Revolution}

I’m witnessing the beginning of a workplace revolution. It’s not a torch-and-pitchfork mob storming the water cooler and demanding that Hawaiian shirt Friday be all day and every day. No, it’s far from that. In fact, it’s greater than that. It’s a shift in the collective mindset—an earthquake of professional proportions—that’s redefining the landscape of our job culture. It will tear down cubicle walls, crumble wretched commutes, and give people the ability to fly above it all. This movement has momentum and it’s called The Gig Economy.

Introduction & tagline for the lifestyle blog Sweat City {tagline: Welcome to Sweat City: Your Home for Witty City Workouts with a Typographic Twist!}

Exercise is important, but you don’t need a gym to get it. Because frankly speaking, our daily city activities are chock-full of miniature workouts, from running to catch a distant bus to hair-raising hikes over snow-filled parking spaces or power-lifting a couch up three stories of stairs. Yep, your city—our city—is always giving us an opportunity to feel the burn: no gym required.

To celebrate that perspective, I’m sharing one witty city workout a week alongside a hand-lettered title—a badge, of sorts—to put a fresh and healthy spin on our everyday lives. So, the next time you miss a workout, don’t sweat it: just let the city be your gym!

Yours in exercise and sarcasm,

Nikita Prokhorov
Lettering Artist & Mayor of Sweat City

Commissioned haiku, for Neil Adams Photography

dance and masquerade
two souls touched by shoes and chats
love is always love

Commissioned haiku, for a wedding reception

you and me—soulmates
beyond words and hugs and time
our heart’s in the stars

Commissioned haiku, for the North Star Science & Technology website

data empowers
the conservation of life—
one Earth, shared by all

Free-verse poem, for a collaborative print book of poetry and film photography {slated for publication in 2021}; “Father Time Killed the Atari Dream”

I speak a unique language

because in the 70s and 80s
you were stuck to a cord
and changing channels by hand
and wielding pixels to do battle
to live the stonewashed dream

in those days
sticks became Excalibur
and fences constructed Camelot
and cul-de-sacs were an ocean
so ten-speeds became rockets

back then
you were kind to rewind
and clouds were actually clouds
and fun was in-person
which meant emoti- was not a -con

a long time ago
there was Mork and Mindy
and Taxi
and a Land, that was Lost . ..  .   .

I HAVE A STORY to tell
about a distant time
and a distant place
and another language
but don’t worry, i can translate

i speak Before & After

“I hired Joe to write some copy for a passion project I was developing and he did an absolutely fantastic job! His writing was diverse and versatile, which suited my project perfectly. He took my vision and some of my initial rough ideas and transformed them into something beautiful. I would gladly work with him again, and I would highly recommend him for other work.” — Nikita Prokhorov, Graphic Designer and Design Instructor; Publisher of the lifestyle blog Sweat City

“Joe wrote three haiku for me to use in various blog articles and they have been fantastic. Although I was already familiar with the haiku format and art form, he opened my eyes to how it can be applied to business. His haiku are thought provoking, good for the soul, and can also be good for your business’s bottom line.” — Neil Adams, Principal Creative at Neil Adams Photography

“I’ve had the opportunity to work with Joe on a few projects and have found the experience to be extremely rewarding. He has a strong talent for listening to and understanding the copy needs of a project, which includes an ability to distill the message to its core and to develop a creative narrative that exposes the heart of the content.” — Keith Bowman, Creative Director at the WrkLfe Mfg. Co.